Why This Will Make Your Business Crush It

There’s something special about every business. And no, it’s not about legal stuff, setting up a website, or even running ads.

It’s deeper than that. It's something more primal.

I still remember what my mentor told me when I first started this journey. It shifted my perspective completely and saved me from countless headaches down the road.

If you get this dialed in, it will transform how you see your business. Plus, it will give you an edge that most people would never figure out.

The Harsh Truth About Competition

Let’s say you’re a Pilates instructor who started teaching in your town.

Now you'll agree that there would already be a built-in customer base —People actively looking to sign up for pilates classes.

Sounds promising, right?

But, unless you’ve discovered some miracle exercise that eliminates pain instantly, regrows limbs like lizards or cures your clients’ existential dreads…

There will always be another business offering exactly what you do.

And if your message is no different from theirs, you’ll just blend in with the crowd like a glass inside a pool.

Are You Just Another Number?

Most businesses start like this:

You decide to be a plumber. Your message? “It’s me, Mario! If you have plumbing issues… call me.”

Great. Now you’re Mario #512 in a sea of other plumbers offering the EXACT. SAME. THING.

When you’re just another number, the only thing left to compete on is price.

Please don't do that. Don’t play the “cheaper” game. Trust me. There will always be a morron willing to undercut you, besides ending up looking low-value.

How to Stand Out Without Being Cheaper

What you need is a message that resonates with your audience—a hook, an offer, a unique mechanism.

And no, it doesn’t have to be actually unique. It only has to feel that way.

Here’s the trick: tailor your approach, your offer, and your copy so you look like the golden goose. Even if you’re offering the same services as everyone else.

• Maybe you’re the fastest plumber in town.

• Maybe your work lasts for six generations.

• Maybe you guarantee zero mess left behind.

Whatever it is, make it specific. Make it bold. Make it yours.

The One Thing You Should Never Do

For the love of the flying spaghetti monster, DO NOT compete on price.

If your message is “I’m cheaper,” you’ll end up in a race to the bottom—and there’s always someone willing to be cheaper than you.

Clients don’t trust cheap. They trust value.

So, forget about being the cheapest. Focus on being the most compelling business they have ever seen.

You can keep blending in, hoping clients will choose you over Mario #513. Or you can craft a message that positions you as the top choice in your market.

Which will it be?

Talk soon,

Enrique

P.S. Need help crafting a unique offer that sets you apart from the competition? We can talk about it on a call.