How The Right Headline Can 10x Your Business

Creating an ad from scratch is boring as hell. You’ve got to figure out the target audience, craft the content, fine-tune the offer… it’s a grind.

And none of that tedious matters if you don’t get one thing right.

It’s the most important part of any sales message you’ll ever create.

It works for anything:

• Live or recorded.

• Written or spoken.

• Video, audio, or in-person pitches.

And it determines 80% of your ad’s success.

Ready for it? (Drumroll, please…)

The headline.

What’s a Headline, Anyway?

A headline is the opening act. It’s the first thing your audience reads, hears, or sees.

• The first words in your sales letter or ad.

• The opening line of a sales pitch or a customer call.

• The top sentence on your website, your email, or even your trade show banner.

Its purpose? One thing, and one thing only: to grab attention.

Why The Headlines Matters

Imagine this:

You’re walking home after a long day when it suddenly hits you—it’s your wife’s birthday. You’re scrambling for a gift, sprinting down the street, when you spot a massive billboard that says:

FLOWERS.

In that moment, it’s not just a word. It’s a lifesaver.

A great headline works the same way. It’s not just a bunch of clever words—it’s the thing that stops your ideal customer in their tracks.

But here’s the deal: Your headline needs to speak directly to your target audience. It has to tell them immediately “This is for you.”

And whatever you do, avoid blind headlines. You know, the kind that makes no sense unless you read all 523-page explanation.

Nobody has time for that.

If your headline doesn’t give me a reason to keep reading, I’m out.

What Makes a Great Headline?

People want two things:

1. To gain something—money, time, happiness, freedom.

2. To avoid pain—stress, loss, dissatisfaction, or failure.

Your headline should tap into one of those desires.

It’s the ad for your ad. It should promise a powerful benefit, something that makes your audience think, “I need this now.”

Pro tip: Positivity sells better than negativity. But if you’re going negative, use it to highlight what your audience can avoid.

The Real Game-Changer

Crafting the perfect headline isn’t a side task—it’s the main event.

You should spend 80% of your time on the headline. Why? Because even the tiniest tweak can skyrocket your response rates—or crash them.

Your headline is the magnet that pulls your ideal customers in. Get it wrong, and everything else falls apart.

Ready to Make Your Headlines Work for You?

A great headline can transform your message, your ad, and your business. Let us help you create headlines that grab attention, build trust, and drive conversions.

You just need to fill out this form and get started now

Talk soon,

Enrique