"I'VE HAD ENOUGH OF SH*T MARKETERS."

I can bet my life you’ve heard it all about bad marketing. Everyone loves to rant about what’s wrong. But has anyone ever told you what good marketing looks like?

Good marketing, like good cooking, comes down to a few core ingredients. Nail these, and you’ll dominate your industry.

And no, it doesn’t matter who you’re selling to—whether it’s your neighbor or an alien on Mars. These principles work.

Most people, especially beginners, mess this up. They chase trends without building a solid foundation. And like an upside-down triangle, it isn’t sustainable.

But you don’t need to master every single marketing principle to crush it.

You just need to get these three elements right:

1. The Message.

2. The Audience.

3. The Medium.

The Message - What Are We Saying?

Your message needs to cut through the noise. Period.

It’s got to be:

• Clear and concise.

• Persuasive and compelling.

• Intriguing, even fascinating.

But above all, it has to stand out.

We’re not in the Stone Age anymore. People are bombarded with ads every. single. day. 

Emails, videos, social posts—you name it.

And most of it? Pure garbage.

If your message is just another “meh” ad in the sea of mediocrity, you’re toast.

To create a standout message, you need to know who you’re talking to.

Which brings us to the second ingredient.

The Audience - Who Are We Selling To?

You need to know your audience. No exceptions.

It’s impossible to create a message for 8 billion people. Why? Because the interests of one person don’t always match another’s.

Let’s say you’re selling survival machetes. Who’s more likely to buy them?

Men, right?

Sure, some women might buy them too. But 97 out of 100 customers are men, so it makes sense to speak directly to them.

This is where most businesses screw up:

1. They waste time and money targeting people who don’t care.

2. They try to appeal to everyone.

Marketing isn’t politics. It’s selling.

Focus on the people most likely to buy from you. Test your audience, find what works, and double down.

The Medium - Where Are We Saying It?

Now that you’ve got your message and audience locked in, the final step is figuring out where to say it.

Back in the day, it was a pain. Direct mail campaigns, in-person pitches, expensive TV spots—it was exhausting.

Today? Social media has made it easier than ever.

You can target local or global audiences, find out their interests, and even see where they hang out. It’s like having a crystal ball for marketing.

But none of this works unless you nail all three elements—the message, the audience, and the medium.

Get these right, and you’ll be unstoppable.

Talk soon,

Enrique

P.S. Ready to Take Your Marketing to the Next Level? If you want to let me help you fine-tune these three elements and turn your marketing into a client magnet, book a discovery call with me