Why Huge Companies’ Marketing Strategies Don’t Work for You

As a business owner, you have enough skills to dominate your market. You know your craft inside out.

But let’s be honest—you’re not putting much energy into marketing. Why? Because running your business already feels like a full-contact sport, and diving into marketing feels like competing in a second game simultaneously.

There’s one simple fix you can make that most local businesses miss.

If you don’t address it, finding clients will feel like trying to hunt a tiger with a butter knife (not so fun).

Let’s break it down.

The Bias Every Market Has

Ever think your product or service could appeal to everyone like those big brands you see on TV?

“EVERYONE has to be my customer!”

Stop right there.

There’s always a bias. Always.

Maybe you sell primarily to men. Or women. Maybe it’s a specific age group, a niche interest, or—brace yourself—even a haircut style.

Yes, haircuts.

Let me explain.

The Crew Cut Lesson

Back in the '60s—long before Facebook or even fax machines—a motivational speaker noticed something interesting.

As he toured the country giving seminars, he realized a pattern: Most of the men attending had crew cuts. You know, the classic military haircut.

So, he got smart.

Before hosting a seminar in a new city, he visited local barbershops and paid for client lists. Specifically, clients with crew cuts. Then, he mailed them seminar invitations.

What happened?

His attendance rates skyrocketed.

All because he spotted a bias and targeted his audience like a pro.

Why You Shouldn’t Copy Big Brands

Most of us grew up surrounded by mass marketing—ads for laundry detergent, cars, Coca-Cola, furniture...

But here’s the thing: These companies have billions to burn. They can plaster their logos across billboards, TV screens, and social feeds without worrying about short-term returns.

Can you do that?

Yeah, me neither.

Instead of trying to speak to everyone, you need to talk to YOUR people. The ones who are already primed to care about what you do.

The Only Way To Success

When you narrow your focus to the right audience, you’re no longer shouting into the void. You’re having a conversation with people who actually want to hear from you.

It’s like finding a needle in a haystack with a magnet.

And trust me, it’s a lot more effective than the “spray and pray” approach most big companies use.

So, before you spend a single dollar on ads, ask yourself:

• Who are you really trying to reach?

• What do they care about?

• How can you tailor your message to them?

Because when you talk directly to the people who matter, the results speak for themselves.

Now It’s Your Time To Move

Are you ready to ditch the mass-market madness and start speaking to your ideal customers?

Or are you going to keep trying to outspend the big guys?

Talk soon,

Enrique