Using Fancy Overcomplicated Words Will Bring More Attention To Your Business, Right? WRONG. Why Using Specific Terms Will Make Your Reader Go Away

If you’re looking for a way to make your ads more effective, grab attention, and bring in more clients… this article is your golden ticket.

Trust me, I’ve been there. Spent months scratching my head, running in circles, trying to figure out what works. But once I cracked the code, writing compelling ads felt as easy as racing a 3-year-old kid.

Things Are Not What You Think

What’s the first thing that pops into your mind when you think about making your clients think that you are a professional in this field?

“Oh, I’ll use rich, impressive vocabulary to make them believe I know what I'm talking about.”

So you start stuffing your ads, social media posts, and website with academic words. All in the hope of looking like the expert.

The problem? They won't know what the hell you are talking about.

The Real Reason People Ignore Your Ads

Think about your favourite movie. Everyone is different, right?

The underdog MC. The beauty everyone loves. The loud, overconfident team captain.

And then, there’s the scientist. You know:

• The one who knows everything about science, math and physics.

• The one who spits out ridiculously complicated words nobody understands.

And here’s the kicker:

NO ONE KNOWS WHAT THE HELL THEY’RE SAYING.

So tell me, why would you want to sound like that guy in your ads?

If people can’t understand your message, it doesn’t matter how “fancy” your words are. They’ll scroll past you faster than a kid watching their grandma's favorite soap opera.

Your audience doesn’t want to waste brainpower decoding your geroglyphs. They want clarity.

This Might Sound Obvious… But It’s Harder Than You Think

Blame school. Since we were kids, we’ve been taught that using big, elaborate words makes us look smart.

Remember your past exams?

The more complicated your answer, the higher your grade.

It’s no surprise we carry this habit into adulthood. But here’s the truth:

Fancy words don’t close sales. Simple, clear language does. The Solution? Simple. Talk as if you’re explaining it to your 4-year-old nephew. If they can understand, you’re golden.

Making your ads work doesn’t have to be rocket science. Cut the fluff, get straight to the point and if you’re feeling stuck or need help crafting copy that actually works, you can get in touch with me.

Talk soon,

Enrique

P.S. Looking to make your ads simple, clear, and effective? Get in touch today for a free call—no cost, no obligation. I’ll personally review your strategy, outline what I’d do differently, and discuss it with you. Sound good? Let’s make it happen.