The Most Obvious Mistake 90% Of Businesses Make

Business is like a zombie apocalypse—the prepared survive, the rest, well… they get eaten.

How to Survive? Get the most resources possible.

And in this world, your resources are your clients. More clients mean more money, which means the survival of your business.

Simple enough, right?

But here’s the catch: if you don’t know how to grab your potential client’s attention, you’re going to be out of luck, fast.

In the next 4 minutes, I’m going to show you exactly how to make your audience stop scrolling, start noticing, and finally pay you to solve their problems. Now let’s dive in.

A Quick Question for You

Picture this: we’re both at a packed train station, peak hour. Suddenly, we get separated in the crowd.

What would you do to grab my attention?

EASY.

You’d shout my name, right?

And guess what? I’d turn around immediately. Why? Because it is about me.

Now, imagine you shout something random, like “Hey, you!” or “Hey!” What do I do? I keep walking, just like everyone else.

The Same Rule Applies to Marketing

Sending out vague, generic messages is like shooting at a target with a machine gun from way too far away. Sure, a few bullets might hit, but most will miss completely.

It doesn’t matter how great your services are, how fast you deliver results, or how much effort you put into making the perfect ad. If you don’t grab your audience’s attention right away...

You’re screwed.

No attention = no clicks = no sales.

The good thing for you is that at least 90% of businesses fall into this trap.

Sooooo, if you get this right…

Clients Won’t Be a Problem Anymore

The first interaction your client has with your business is everything. Whether it’s an ad, your website, a phone call, or a video, you need to nail that first impression.

So unless you plan to physically drag someone to read your ad, you’ll need to pass two critical tests before they’ll give you their time:

1. Does it pass the “What do I care?” test?

When someone sees your ad, the first this that comes through their minds is:

“What’s in it for me?”

If you don’t give them a reason to care within seconds, they’re gone. People care about themselves, their problems, and their goals. Your job is to grab them by the neck and show them why your ad matters to them. (Will expand on this in a different article)

2. Does it step into the conversation already happening in their head?

• Are they even aware they have a problem?

• Do they know there’s a solution out there?

• Are they familiar with your company?

• Do they trust you?

You need to know where your audience is mentally. The better you understand these answers, the easier it’ll be to get their attention and keep it.

And Here Is A Bonus Tip 

You can test whether your start is good or not by using a method Dan Kennedy himself created. I like to call it “the litmus test”.

You just need to leave the first phrase with a response mechanism down below and ask yourself: 

If my client sees this… would they be triggered?

It’s an effective way to see if your headline is going in the right direction.

Now, I've just told you why the first words in your ad are so important and how you can create an amazing one all by yourself. 

Talk soon,

Enrique

P.S. Want to see how I’d help your business pass the “What do I care?” test and craft ads that stop people in their tracks? Book a free consultation, I’ll personally review your marketing and show you exactly what I’d do differently.