The Hidden Goldmine in Meta Ads

Meta is like a labyrinth. You could take countless paths, but only one leads to the treasure: ads that will convert and get you clients.

Today, I’m your compass. I’ll guide you through the maze and show you how to make your ads perform harder, smarter, and better.

Why Most Ads Fail Miserably

Let’s face it: most ads suck. They’re all the same: “We do interior design. We’re good at interiors. Hire us!”

Now, what are the odds I’ll stop, read that, and immediately hire them?

It's about the same as saying yes when a stranger on the street asks for my kidney.

Weird, right?

But what if the ad was different?

Imagine a 1-minute video where I tell you about 3 design mistakes you’re probably making at home—and how to fix them.

Now you’re interested. You might even click to learn more. Why? Because…

I’m Not Asking for Your Kidney

The goal of this kind of ad isn’t to make a sale on the spot. It’s about warming up your audience—getting them familiar with your brand by offering something valuable.

Maybe they click your link, watch your video, or read your article.

And with Meta’s tools, specifically the Facebook Pixel, you can track these interactions and identify your ideal audience.

Instead of wasting your budget targeting 100,000 random people, you can laser-focus on the ones who’ve already shown interest.

Why Retargeting Is A Game Changer

Once you know who’s curious about your brand, you can retarget them with ads that feel personal, relevant, and perfectly timed.

It’s like being a Smooth Sales Operator.

Back in the day, retargeting meant collecting email addresses, adding them to a list, and bombarding inboxes.

Now? All you need is a good ad. If someone watches it or clicks on it, Meta remembers—and lets you show them follow-up ads again, and again, and again.

The Power of Aiming

Think about this:

When they see your ad for the first time, they probably won’t buy. Maybe they’re on the bus, hanging out with friends, or about to go to sleep.

But if you retarget them with the same ad 10 times, eventually, one of those moments will hit when they have time to act.

Now, compare these two approaches:

1. Showing your ad to 100,000 random people and hoping for the best.

2. Retargeting a small, prequalified audience of 5,000 people who’ve already engaged with your content.

Not only is the second option cheaper (way cheaper), but it’s also more effective. You’ll spend less and get better results.

Why This Opportunity is HUGE

This method—two-step lead generation—is like an untapped goldmine.

Instead of trying to carpet-bomb the widest possible audience, you’re building trust with a smaller group that actually cares about what you have to say.

You go deeper, not wider. And that’s where the real magic happens.

Now It’s Your Turn

You’ve got a choice:

Will you take advantage of this opportunity and start using Meta Ads to their fullest potential?

Or will you let it slip away while your competitors rake in the results?

Talk soon,

Enrique

P.S. Curious about how you can use retargeting to maximize your ad performance? You can book a free call with me where I'll go over your current strategy and see what can we improve.