The Easiest Way to Boost Your Ad Conversions

Running ads on Meta can feel like defusing a bomb with your eyes closed. So many options, so much confusion—make the wrong move and get toasted.

What do most people decide instead? They take the easy way out by boosting their post.

Big mistake.

Why Boosting Posts Is The Worst Thing You Can Do

When you boost a post, you’re giving up control. You’re stuck with basic features that limit what your ad can do:

• No customizations like square photos or tailored headlines.

• Poor targeting—you’re throwing darts in the dark.

• You can’t run your ads seamlessly on Facebook and Instagram.

It’s like showing up to a sword fight with a plastic spoon. Sure, it’s easy to grab, but you may come home with a hook instead of a hand.

The smart move? Use the Meta Ads tool. It gives you options, better targeting, and more ways to turn clicks into clients.

The Secret To Winning Ad Campaigns

Meta Ads lets you create campaigns for just about anything—selling a product, generating leads, getting views on a video... The possibilities are endless.

But let me tell you about one campaign that outshines the rest. The one that doesn’t just get attention—it gets results.

The opt-in campaign.

Why Opt-Ins Work Like Magic

Opt-ins are simple but powerful. Instead of shouting “Buy my service now!”, you offer something valuable in exchange for your audience’s contact info.

For example, if you’re a plumber, you could say:“Get our guide: ‘4 Quick And Easy Fixes For Common Plumbing Problems.’”

This approach works because it’s not a hard sell—it’s helpful, actionable, and, especially, builds trust.

And the best part? Once you have their contact info, you can follow up and nurture them into becoming paying customers. It’s like giving them a roadmap, leading straight to your offer.

How To Set Up A Winning Opt-In Campaign

To make this work, you need one key tool: a landing page.

Don’t worry—it doesn’t have to be fancy. Even a basic setup will do the job. Just make sure your page has these three essentials:

1. A headline that grabs attention.

2. A clear, engaging opening paragraph.

3. A form where people can leave their contact info.

Once it’s ready, you link the page to your ads, website, or social media. Done.

Why Opt-Ins Beat Boosting Every Time

Opt-ins allow you to build a relationship with your audience. You’re not just shouting into the void; you’re offering value first.

And when people realize they can’t solve their problem alone? They come back to you, ready to buy.

So, ditch the boost post button. Start running ads that actually work.

Talk soon,

Enrique

P.S. If you don't know where to start, get in touch with me and I will go over your specific situation.